Custom Design Process
All of our jewelry is made to order. We don’t believe in off-the-shelf jewelry intended for someone else. Your engagement ring especially should be yours and only yours.
Made to order also allows us to significantly reduce costs and so increase the value for money you’re getting from your piece.
[pie chart of off the shelf pricing]
inventory financing, display, store rent, salespeople, distributors, resizing, adjustments, raw materials, craftwork, design, marketing, profit
[pie chart of made to order pricing]
raw materials, craftwork, design, marketing, profit
*show profit the same in both, raw materials, craftwork, design as more in made-to-order
In addition to a difference in the value for money, the manufacturing process is different:
[flow chart of off the shelf manufacturing]
design > mass cast > mass set diamonds > mass polish > mass distribute > store inventory > you > adjust size, stone if necessary > deliver
[flow chart of made to order manufacturing]
you > your values, ring size, stone pick > design > 3d print > cast > set diamonds > polish > deliver
[CUSTOM DESIGN YOUR RING]
[SLIDES OF RINGS / INSTAGRAM]